Live, Laugh, Lime!
We asked: what if Lime had a proper TVC?
And what if it was driven entirely by the sound of the ride: the clicks, the swooshes, the infamous tan-ta-tan-tan-taaa?
Here's our love letter to East London on two wheels.
Live, Laugh, Lime! was a winner for the Shiny Awards showcase at Saatchi & Saatchi on the 2nd of December 2025.
Press:
shots magazine
“The Winter Shiny Awards announces winners”
CREDITS:
Directors: Paranoia
Creative: Valentina Schwendinger / Davide Cantelmo
Director of Photography: Helena Gonzalez
Production: Paranoia Films
Editing: Josh Mannox (Trim)
Sound mixing & design: Frankie Bernie (Sine Audio)
Grade: Mara Ciorba (Harbor)
Online: Bubble TV
Sound recordist: Andrew Ford
Actor: Eduardo Arcelus
1st AC: Felix Alred
Production Assistant: Barnabie Boulton
CASE STUDY:
When approaching this beloved London brand, we asked ourselves: what is the most iconic thing about the bikes? Two elements immediately stood out: the unmistakable green and the soundscape. You often hear a Lime before you see one.
With that in mind, before even developing the shot list, we met with our sound designer to build the foundation of the film: a soundtrack composed entirely from the bikes themselves. Metallic clicks, wheel swooshes and the ring of the bell became the voices of a chorus — a sound Londoners recognise instinctively.