LIME Spec Ad 60”
Live, Laugh, Lime!
We asked: what if Lime had a proper TVC?
And what if it was driven entirely by the sound of the ride: the clicks, the swooshes, the infamous tan-ta-tan-tan-taaa?
Here's our love letter to East London on two wheels.
Lime Spec Ad was a winner for the Shiny Awards showcase at Saatchi & Saatchi on the 2nd of December 2025.
Press:
shots magazine
“The Winter Shiny Awards announces winners”
CREDITS:
Directors: Paranoia
Creative: Valentina Schwendinger / Davide Cantelmo
Director of Photography: Helena Gonzalez
Production: Paranoia Films
Editing: Josh Mannox (Trim)
Sound mixing & design: Frankie Bernie (Sine Audio)
Grade: Mara Ciorba (Harbor)
Online: Bubble TV
Sound recordist: Andrew Ford
Actor: Eduardo Arcelus
1st AC: Felix Alred
Production Assistant: Barnabie Boulton